Campaign materials I designed to assist a local city councilman in winning his campaign.

About:

Role:

Graphic Designer

Business Problem:

The city council candidate lacked visibility and a cohesive brand identity, hindering their ability to connect with voters effectively.

Strategy:

I developed a comprehensive branding and marketing campaign that highlights the candidate's strengths, values, and vision for the community while targeting key voter demographics.

By crafting a compelling brand narrative and deploying strategic campaign materials, we aimed to amplify the candidate's message, increase voter engagement, and ultimately secure victory in the city council election.

Main Idea:

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Lucid Software | UX Team